PopUp Moreton unveils One-Stop Love Shop
PUBLISHED: 11:15 24 January 2013 | UPDATED: 22:39 20 February 2013
PopUp Moreton reveals its first three tenants...
PopUp Moreton unveils
One-Stop Love Shop
PopUp Moretonreveals its first three tenants, who together are creating a one-stop love shop in the run up to Valentines Day. The three tenants launching PopUp Moreton on February 1, and staying in situ right up until February 14, are the Dating Fairy Godmother Lynette Berry, Rosablues Penny Menato and Julia Lucas of Objets dAmour.
Lynette Berry will be looking to scatter love dust on single PopUp Moreton customers in the hope that they find love in time for Valentines, either through her private introduction agency Cherrypick Introductions (www.cherrypick-introductions.com) or her off-line dating club with a difference, The Cherrypick Club. Lynette says, The latter is perfect for people who dont like or dont do online dating, either because they are concerned for their safety or do not use the internet. Its particularly popular among the older generation, who may be new to dating after the break-up of a long-term marriage or relationship or even a bereavement.
Rosablue (www.rosablue.com) is a soft furnishings and giftware brand, which is the brainchild of husband and wife team Luca and Penelope Menato. Together, they create unique, quintessentially British products, such as the cupid cushions pictured above. While Luca designs, prints and finishes the fabrics, Penny puts her sewing skills to use making everything from cushions and doorstops to notice boards and wash bags. As Penny explains, We already have a small shop in Cheltenham with a loyal following, but PopUp Moreton is giving us the chance to expand our group of fabric fans slightly further afield.
Objets dAmour (www.objetsdamour.co.uk) is a new Cotswold-based online boutique selling stylish but affordable gifts, which are wherever possible handmade in the UK. Owner Julia Lucas is particularly keen to showcase products that have a story, that come direct from the hands of someone who is passionate about what they do, creative, courageous and entrepreneurial. The Objets dAmour range is ideally suited for Valentines with many products featuring a heart motif, such as the mug and spoons pictured above.
While the first three companies selected to take part in PopUp Moreton are gearing up for their two-week stint, there is still a chance for other small local businesses to get involved, as not all the slots have been taken for the shops eight-week run (February 1 to March 28 inclusive). Anybody interested in taking part, should visit the Old Market Way website (oldmarketway.com) and complete the PopUp Moreton application form.
PopUp Moreton is part of the national enterprise campaign StartUp Britain, which ran a series of Pop-Up Shops in London in late 2012, offering young companies an opportunity to trial their products in a cost-effective retail environment. Moreton-in-Marsh is the first location outside the capital to host a pop-up shop as part of this fantastic new initiative.
In return for a fee of just 100 (to include rent, insurance and Wifi access to enable people to carry on working while in situ), each company will be able to spend two weeks trialling a physical retail space, generate marketing buzz and raise the profile of their products and/or company, gain invaluable customer service experience, and test the market through a low-risk and relatively inexpensive method.
Pictured: Emma Bridgwater 'Big Love' mug, available from Objets d'Amour