CHRISTMAS OFFER Subscribe to Cotswold Life today CLICK HERE

Only days to go until the Beards Diamond Rush 2018

PUBLISHED: 16:16 24 April 2018 | UPDATED: 16:16 24 April 2018

It's the final countdown for the Beards Diamond Rush

It's the final countdown for the Beards Diamond Rush


The diamonds, worth an eye watering total of £25,000 will be hidden in top secret locations across Gloucestershire and treasure seekers will go head to head to find the luxurious bounty

The final countdown is on for the Beards Diamond Rush in aid of Maggie’s Cancer Care, Cheltenham. Taking place from 10am on Sunday April 29, thousands of bounty hunters are expected to descend on the streets of Cheltenham and Gloucestershire to try and bag one of the ten dazzling diamonds worth £2,500 each.

The diamonds, worth an eye watering total of £25,000 will be hidden in top secret locations across Gloucestershire and treasure seekers will go head to head to find the luxurious bounty. Each diamond will be a round, brilliant cut diamond and have all been kindly sourced and donated by Beards Jewellers to raise funds for Maggie’s Cancer Care Centre, Cheltenham.

It's the final countdown for the Beards Diamond RushIt's the final countdown for the Beards Diamond Rush

Beards Managing Director, Alex Rose, said: “We’re all extremely excited for the return of the Beards Diamond Rush. This will be our 4th year supporting Maggie’s, and every single penny raised goes directly to Maggie’s. We’ve shaken things up a bit by expanding the area and people should keep their eyes and ears open for the odd twist or two on the day...Maggie’s is a truly fantastic charity, that is close to our hearts and we’re very proud to support them. Their work is vital to the thousands of people in our county that are affected by cancer. We would dearly love to beat our 2017 total and we appeal to everyone to get involved, have fun and let’s raise as much as we can for this incredibly worthwhile cause.”

The event will begin at Beards Jewellers in Cheltenham at 10am on Sunday April 29 and treasure hunters will use their maps to direct themselves to the vicinity of each diamond. Clue Makers branded in Diamond Rush clothing will be strategically placed across Cheltenham and Gloucestershire and will be offering additional clues for an extra £5 donation.

Centre Fundraiser at Maggie’s, Anna Mason, said: “We’re all set and raring to go for this year’s Beards Diamond Rush. It’s just days away and we can’t wait, it’s always such a fun and exciting day. We’d like to thank everyone who has already purchased a map but don’t worry they will be available on the day too, along with extra clues. All the money we raise will make a huge difference, good luck and happy hunting!”

All the funds raised are used to make the biggest possible different to people living with cancer and their family and friends. £50 alone can help pay for an hour of immediate advice and support for someone just diagnosed with cancer with a Cancer Support Specialist.

Treasure maps are still available to purchase for £10 (instore, collection only) or £11 (online, posted, collection only from April 25 onwards). They are currently available to buy at the following locations: Beards Jewellers, Maggie’s, Waitrose, and online.

People will be able to follow the action on the day via Beards’ social media accounts: @BeardsJewellers or facebook/BeardsTheJewellers.

The event hashtag will be #BeardsDiamondRush.


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Out & about

The Cotswolds are abundant with picture perfect locations ideal for a ramble. Gather loved ones, wrap up warm and blow away the cobwebs with one of these winter walks in the region

Read more
Mon, 13:15

Tracy Spiers takes an impressive, if hypothetical, budget on a shopping spree in Cheltenham’s independent stores

Read more
Mon, 12:23

Get out and enjoy seasonal celebrations with a Cotswold twist

Read more
Tuesday, December 4, 2018

If you’re looking for things to do in the Cotswolds this month, we have gathered plenty of events for you to pop in your diary

Read more
Tuesday, December 4, 2018

Hundreds of participating National Lottery-funded visitor attractions across the UK are saying ‘thanks’ to people who have raised money for good causes by buying a lottery ticket, including a number of venues in the Cotswolds

Read more
Monday, December 3, 2018

“We’re looking forward to lots of festive fun this Christmas festival and hope to welcome lots of people to our town.”

Read more
Monday, November 26, 2018

“Faringdon upholds old-fashioned values through its traditional shops, personal service and shop owners who go the extra mile to make their customers feel at home.”

Read more
Friday, November 23, 2018

Home to some of the country’s most breathtaking architecture and picturesque gardens, the Cotswolds boasts plenty of beautiful stately homes you need to visit. We pick eight special locations that are made even more magical during Christmas time

Read more
Tuesday, November 20, 2018

Taking the classroom outdoors is fun, inspires fresh ideas, broadens horizons – and encourages a new generation to enjoy and care for the Cotswolds

Read more
Monday, November 19, 2018

Chipping Campden – once the meeting place for a council of Saxon kings – now offers the warmest of welcomes to all its visitors, from the humble shopper to the seasonal shin-kicker

Read more
Thursday, November 15, 2018

As well as three days of action-packed racing and tradition, there’s plenty to do away from the course at this year’s November Meeting. Neil Phillips, The Wine Tipster, shares his 14 suggestions on how to make the most of your time at Cheltenham Racecourse

Read more
Tuesday, November 13, 2018

The Warwickshire town of Alcester is considered one of the best understood Roman settlements in the country. Tracy Spiers digs below the surface to discover its hidden jewels

Read more

Thanks to the impact of ground-breaking comedy This Country, the quiet market town of Northleach has become one of the Cotswolds’ hottest film locations. Katie Jarvis is sent to investigate

Read more
Tuesday, November 6, 2018

Stephen Roberts walks in the footsteps of the Oxford scholar who enjoyed attending parties dressed as a polar bear, and once chased a neighbour while dressed as an axe-wielding Anglo-Saxon

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search