CHRISTMAS OFFER Subscribe to Cotswold Life today CLICK HERE

Does your holiday cottage support your local village?

PUBLISHED: 13:48 15 December 2014 | UPDATED: 14:47 20 May 2015

Holiday homes with open fires and cosy furnishings provide a wonderful setting for a perfect weekend away

Holiday homes with open fires and cosy furnishings provide a wonderful setting for a perfect weekend away


Promotional feature: With the recent talk about second homes upsetting the residents of St Ives, Cotswold Life talks to Character Cottages, a local holiday letting expert, about how a professionally run holiday cottage actually benefits the local economy

Digbeth Views kitchenDigbeth Views kitchen

How does second home ownership impact local Cotswold villages?

In reality, many second homes sit empty most of the time, with some owners only managing to visit their cottage two or three times a year. A lot of local residents believe that this contributes to a weakening of traditional community spirit and impacts local businesses, by reducing the available demand for pubs, shops and restaurants.

So how does holiday letting help?

High quality second homes that are professionally run as holiday lets provide a means for large numbers of affluent visitors to stay in local villages. This significantly increases the demand for local services and can sometimes make the difference between success and failure, particularly for local pubs and village shops.

France House bedroomFrance House bedroom

For example, a typical cottage marketed by Character Cottages sleeping six guests can bring in 50-60 bookings a year, which represents over 300 visitors per annum to a village. Even assuming just a relatively small expenditure per visitor on local services, the conversion of a single second home to a holiday let can have an incremental impact on a village economy measured in thousands of pounds.

What about the out of season months, do the benefits to the village continue?

Absolutely! It is easy to forget that booking a holiday in the Cotswolds “out of season” is actually an extremely attractive idea. Holiday homes with open fires and cosy furnishings, welcoming country pubs, long walks in the clean crisp air and picturesque villages in beautiful rolling countryside all provide a wonderful setting for perfect weekends away, whatever the season.

As a letting agent dedicated to the Cotswolds, at Character Cottages we understand the unique appeal of the region and we therefore maintain our marketing expenditure consistently throughout the year, rather than just focusing on peak months, so that interest is constantly generated and bookings are taken all year round.

This all sounds interesting, what are the next steps?

If you have a high quality, characterful property, which sleeps five or more people, and you like the idea of supporting the local economy whilst also making money from your second home, then our advice is to contact a letting agency such as Character Cottages first. We provide owners with a range of guidance and support, so that it can take as little as two weeks to get your cottage ready to holiday let. Once the property marketing has started, many owners are amazed at how quickly the bookings start to come in!

For more information, constact or telephone: 0208 935 5375


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Out & about

Yesterday, 14:39

Recorded in the Domesday Book, Bicester has a rich past relating to sheep, horses, leather working, lace making and military. It’s a treat to visit somewhere new, and so it is with a first-time visitor’s perspective this postcard by Tracy Spiers is written...

Read more
Yesterday, 12:44

Celebrate the other side of Yuletide in the South Gloucestershire village of Marshfield, where on Boxing Day a curious procession from another age can be seen making its way along the High Street...

Read more
Yesterday, 12:29

Get out and enjoy seasonal celebrations with a Cotswold twist

Read more
Friday, December 14, 2018

The Cotswolds are abundant with picture perfect locations ideal for a ramble. Gather loved ones, wrap up warm and blow away the cobwebs with one of these winter walks in the region

Read more
Monday, December 10, 2018

Tracy Spiers takes an impressive, if hypothetical, budget on a shopping spree in Cheltenham’s independent stores

Read more
Tuesday, December 4, 2018

If you’re looking for things to do in the Cotswolds this month, we have gathered plenty of events for you to pop in your diary

Read more
Tuesday, December 4, 2018

Hundreds of participating National Lottery-funded visitor attractions across the UK are saying ‘thanks’ to people who have raised money for good causes by buying a lottery ticket, including a number of venues in the Cotswolds

Read more
Monday, December 3, 2018

“We’re looking forward to lots of festive fun this Christmas festival and hope to welcome lots of people to our town.”

Read more
Monday, November 26, 2018

“Faringdon upholds old-fashioned values through its traditional shops, personal service and shop owners who go the extra mile to make their customers feel at home.”

Read more
Friday, November 23, 2018

Home to some of the country’s most breathtaking architecture and picturesque gardens, the Cotswolds boasts plenty of beautiful stately homes you need to visit. We pick eight special locations that are made even more magical during Christmas time

Read more
Tuesday, November 20, 2018

Taking the classroom outdoors is fun, inspires fresh ideas, broadens horizons – and encourages a new generation to enjoy and care for the Cotswolds

Read more
Monday, November 19, 2018

Chipping Campden – once the meeting place for a council of Saxon kings – now offers the warmest of welcomes to all its visitors, from the humble shopper to the seasonal shin-kicker

Read more
Thursday, November 15, 2018

As well as three days of action-packed racing and tradition, there’s plenty to do away from the course at this year’s November Meeting. Neil Phillips, The Wine Tipster, shares his 14 suggestions on how to make the most of your time at Cheltenham Racecourse

Read more
Tuesday, November 13, 2018

The Warwickshire town of Alcester is considered one of the best understood Roman settlements in the country. Tracy Spiers digs below the surface to discover its hidden jewels

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search