CHRISTMAS OFFER Subscribe to Cotswold Life today CLICK HERE

London property market: why people are relocating to the West

PUBLISHED: 12:44 30 September 2016 | UPDATED: 16:21 30 September 2016

Chipping Steps, Tetbury /

Chipping Steps, Tetbury /


Bruce Clark from Nash Partnership speaks to Nick from NW Clarke Property about why people are leaving London and what property is on offer just a short commute away

Nash Partnership and NW Clarke Property discuss the benefits of heading WestNash Partnership and NW Clarke Property discuss the benefits of heading West

A large number of London residents are now fleeing the capital sooner than they traditionally would, with 30-somethings attracted by the wide range of more affordable property within 2 hours of London.

Changing employment patterns have certainly contributed to this London exodus. Self-employment is rising, with British business becoming more renowned for its small quality operations and the increase in home working for at least part of the working week. High speed internet is starting to make its way out of London, making working from home easier. And large national businesses are also making their way out of London as a direct result of a lack of suitable affordable space for businesses.

In response to these changes, the Government is planning and completing long-range transport solutions across the country to meet demand.

Property prices

London property has now exceeded its all-time high of 2007 by some degree, with foreign investment and short supply pushing prices and demand ever higher. London needs around 50,000 new homes a year to compensate for years of shortfall, and is falling way behind this target with well under half being completed year on year. The average deposit needed to buy in London is £70,000. This either enables the wealthy, or pushes people into rented accommodation which they spend an average of 50% of their income on. This means people end up in smaller or poorer conditioned property than their family requires.

10 London Road, Bath © Nash Partnership10 London Road, Bath © Nash Partnership

There are broadly two sorts of people leaving London: those who bought earlier and are now cashing in on years of growth by making their money work harder outside London or those who cannot afford to buy in London and realise that mortgage repayments will likely be less than 60% of what they have been paying in rent.

Going West to Wiltshire

Popular cities like Bristol and Bath have stayed well behind the astronomical ascent of prices in London. A calmer, healthier quality of life and value for money in historic surroundings continues to draw people to the West. With prices having risen in the popular Cotswold towns and villages like Moreton-in-Marsh, people are now looking at other areas where they can buy more. These include towns like Tetbury, Malmesbury and the villages of North Wiltshire, which still have good access to the main routes to London.

What’s on offer elsewhere?

For £305k, a studio flat in Battersea offers 350sq ft of living space in an ex-local authority building in a green, leafy suburb of London, the closest you will get to living outside London with only a 30/40 min commute above ground. Alternatively, for the same money, a buyer could live in double the square footage in central Bristol (‘Best City to live in for Wealth and Happiness’, Telegraph 2014).

Nash Partnership and NW Clarke Property discuss the benefits of heading to WestNash Partnership and NW Clarke Property discuss the benefits of heading to West

Out in the countryside, approximately 90 minutes from London by car (and less by train), the same buyer could purchase a charming three-bed cottage. One example has a large garden, parking, village shop, post office and pub and is a short drive or bus ride from Westbury station (1hr 30 mins commute).

Although these examples are more relevant to first-time buyers, the seller of a 3-bed terraced house in an area like Maida Vale could find themselves in the league of country squire, swapping a house like this for a 6-bed listed detached house like this or a 5-bed listed detached house like this. And you can still be in London in about an hour and a half.


The pace of London, the increasing property price rises and increased desire are pushing people out of London. Families want space, people want quiet and close communities to live and bring up their families in. An Englishman’s home is his castle and everyone wants one they can be proud of - not a basement shoebox with a porthole dependent on a landlord.

Interested in this subject? Contact Bruce at Nash Partnership or Nick at NW Clarke Property to find out more.


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Homes & Gardens

Christmas in the Wilson household is a heartwarming, traditional family affair

Read more

From 1970s horror to 21st-century chic, Sami and Kate Attia have transformed their beautiful Regency apartment in the city of Bath

Read more
Monday, November 19, 2018

Property prices across Gloucestershire and the Cotswolds have risen steadily over the last few years, reflecting the trend across the country. But which area has shown the most dramatic hike in prices recently, and how does your postcode and house type compare with others in the area? You may be surprised to see the results...

Read more
Monday, November 19, 2018

From mini Norway spruces to luxury Nordman firs, here are eight of the best places to get a luscious, green tree in the Cotswolds this festive season

Read more
Tuesday, November 13, 2018

After a new home in the Cotswolds or looking to relocate within the region? We bring you 16 of the best housing developments in the area

Read more

Neil and Alison Smith wanted a project, but then their old coach house began to reveal its interesting little glitches

Read more
Monday, October 22, 2018

When your wood flooring is in need of TLC, help is at hand, says Scarlett Harris of ATC in Cheltenham

Read more
Friday, October 12, 2018

Martin Smart, a director at Shipston-based Hayward Smart Architects, extols the value of appointing an architect

Read more
Friday, October 5, 2018

We look through the keyhole of some of the Cotswolds’ most luxurious houses on the property market

Read more
Wednesday, September 26, 2018

As we head into Autumn, the change in season is all around us. From the leaves on the trees turning burnt orange and fiery red, to dark mornings and nights bookending our days. As we put the clocks back an hour to battle the darkness, here’s some top tips on how you can keep your home warm and costs down this Autumn.

Read more

Sometimes it can seem like destiny plays a hand at where we end up living, as Fiona and John Owen discovered when they found their dream converted chapel in Chalford

Read more
Friday, August 31, 2018

Rural energy provider, Calor, gives some top tips for homeowners wanting to make their houses cosy and warm in time for the colder months.

Read more

Water voles and trench warfare were just two of the problems faced by the family renovating a 1720s hunting lodge

Read more

The small, dark rooms of this 1850s cottage near Tetbury were completely reconfigured to open up the space

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search