Purity Brewing Co.
PUBLISHED: 09:23 05 June 2013 | UPDATED: 11:00 11 June 2013
Purity Brewing Co.
Warwickshire-based Purity is dedicated to making a difference.
Our award-winning craft beers – Mad Goose, Pure Gold and Pure UBU – are made with heart and soul, delivering unrivalled quality and consistency. In our service, we ensure distinction, approachability and integrity.
We are also passionate about independent music and arts, ensuring Purity is the brand of choice for the creative scene.
Central to our work is a strong commitment to supporting the environment. We only use natural ingredients, support recycling programmes and respect the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.
Purity is the culmination of the hard work and ambition of Paul Halsey and Jim Minkin, who between them have 30 years’ experience in the brewing industry.
Both Paul and Jim wanted Purity to be based in the countryside as they felt brewing fitted in with a rural setting. Warwickshire was chosen as the pair grew up in Alcester. They instantly knew Upper Spernall Farm, less than five miles north of Alcester, would be the ideal home for the brewery after being shown around the site.
In 2005, they received a £200,000 grant from the Department for the Environment, Food and Rural Affairs enabling them to rebuild the redundant farm buildings and install the brewery. Work then began to convert the existing buildings into state-of-the-art premises, which complemented the character of the rest of the farm.
The first barrel of beer, Pure UBU, was produced in December 2005. Today, nearly 500 pubs, from Stafford to London and Stroud to Nottingham stock our beers. Meanwhile, our bottled beers are sold by the likes of Waitrose, Tesco, Sainsbury’s and Asda.
A zesty, full-bodied beer with a great hop character. Light copper in colour, it is brewed with Maris Otter Malt, Caragold and Wheat Malt with Hallertau bittering hops, Cascade and Willamette aroma hops.
Pronounced OO-BOO and made using 100% English Maris Otter Malt with Challenger and Cascade hops, this distinctive premium amber coloured beer is balanced and full flavoured, making it a pleasure to drink.
A refreshing golden ale made with English Maris Otter and Cara Gold malts plus Northern Brewer, Fuggles, Hereford Golding and Styrian Golding Hops. These ingredients create an easy drinking beer with a lovely dry and bitter finish.
Purity has cemented ambitions for future growth by investing almost £1.5m for the installation of a new brewhouse and brewing equipment. This investment will soon allow us to produce up to 140,000 pints of beer every week, a 150% increase in brewing capacity.
The installation of the brewing system began in early April, just after we achieved the major milestone of completing our 2,000th brew. This means we have produced 14 million pints of beer since crafting that first barrel of Pure UBU in December 2005. That’s more than enough to fill three Olympic size swimming pools.
Paul Halsey, Managing Director, said: “We’ve experienced incredible growth and success since 2005. We needed to take the company to the next level so we’ve made a big investment with this expansion, and Purity will continue to grow in the short to medium term, with fantastic prospects for the long-term.
“The new plant will be up and running by mid to late summer. But our expansion isn’t just restricted to the new brewhouse. We’ve always had a strong commitment to supporting the environment, as all waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity. As part of the brewery expansion, the wetland system has now increased in size to cope with new volumes.
“The success of Purity is down to a number of things. Firstly, we have been able develop a brand in a seemingly saturated market that is innovative, fresh and funky. The beers appeal to younger men as well as woman, in addition to the traditional ale drinkers.
“Also, the beers are equally at home in the traditional pub, as well as in the cafe bar and restaurant culture. We also only use natural ingredients to make the beers.”
Contact us / learn more
Tel: 01789 488007