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The Swan rises thanks to Santander

PUBLISHED: 11:04 25 July 2013 | UPDATED: 11:04 25 July 2013

The Swan at Ascott under Wychwood

The Swan at Ascott under Wychwood


The purchase and refurbishments were backed by a £150,000 finance package from Santander Corporate & Commercial.

After being closed for three years, the Swan at Ascott under Wychwood was purchased by Richard Haddon, a stage producer and former member of stage management teams for West End musicals, including ‘Phantom of the Opera’ and ‘Les Miserables’, and chef Michiel Verkoren, after the local villagers formed a campaign group to get the pub – the only hospitality venue in the village – reopened. The new owners were alerted to the opportunity after reading about the campaign in the local press.

The pub consists of six en suite bedrooms, bar and restaurant, while the new owners are using part of the funding to convert an old barn on the property into a new function room. Located close to the local church, this will enable the pub to cater for weddings and christenings as well as birthday parties and charity events. The reopening will create a minimum of five new jobs in the local area.

Richard Haddon, owner of The Swan, says, “We are delighted to have been able to purchase The Swan with the help of Santander. This is a beautiful pub in an amazing location and we are looking forward to getting this vital community resource up and running again. The traditional public house has been the mainstay of village life for generations, and I know that this resource means as much to the locals and visitors today as it did a hundred years ago. That is why we are converting the barn to provide the extra function facilities, so that we can meet the changing demand from the local community.”


The Swan, Ascott under Wychwood, Oxfordshire. OX7 6AY, tel: 01993 832332, www.swanatascott.com

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