The Blenheim Palace International Horse Trials offer can offer a comprehensive brand and business marketing platform
PUBLISHED: 13:22 23 April 2014 | UPDATED: 13:22 23 April 2014
Copyright Adam Fanthorpe 2012
Enhancing brand awareness, increasing sales, stimulating trials, rewarding customers , acquiring leads and associating products and companies with the brand values of Blenheim Palace and the leading three star horse trials in the UK and the world class riders who attend, are just some of the reasons why companies get involved in sponsorship at the Blenheim Palace International Horse Trials.
Brand Awareness: Hospitality, brand experience activity, sampling, sales promotion, product launches, digital marketing, sales promotion, incentives and rewards programmes and employee engagement.
Values: Strongly associated with Expertise, Success and Integrity* and a clean, healthy image.
Luxury and Affluence: Competitors & owners are 63% AB, spectators 80% ABC1, the highest AB audience in UK sport.
Where ‘Town meets Country’: Perfect balance of support drawn from rural and urban locations.
Inclusive: A sport that’s appealing to all the family whether watching or competing and there is something available at Blenheim for all the family to do with added attractions and activities.
Packages provide event branding and advertising opportunities, including Cross Country fence branding and naming rights and there’s also the opportunity to extend the branding to other event assets like event facilities, attractions & services.
As the largest sporting event in Oxfordshire, the event attracts around 60,000 customers – a valuable target audience, especially for brands who are targeting purchasers who are A/B females aged 30- 55 which are the main demographic of ticket bookers for the horse trial and attracts the world’s leading event riders (including names such as William Fox Pitt, Mary King and Zara Phillips).
Offering a good day out for all and plenty to do, this Autumn event (11 – 14 Sept) provides sponsorship packages and corporate hospitality at a variety of budget levels and bespoke packages are constructed by the Organisers to meet the individual needs of their sponsorship partners.
Existing partners include many local companies from a variety of industries including Richardsons Chartered Accountants, Ariat Europe, Karcher, Kubota, Barrus and Cotswold Life to name just a few and many who have worked with the event for over 10 years!
For information on opportunities visit www.blenheim-horse.co.uk