Sherbornes joins forces with local companies to raise awareness about Bettridge School
PUBLISHED: 14:39 10 January 2018 | UPDATED: 14:40 10 January 2018
Most companies make some noise when it comes to supporting community projects – but not Sherbornes
Most companies make some noise when it comes to supporting community projects – but not Sherbornes.
But it’s for a very quiet project – keeping the Kingsholm crowd’s lips’ sealed when a kick is being taken.
After a number of successful fundraising partnerships in 2017, Sherbornes decided to team up with the club – of which it is a sponsor – and school to promote its work.
Bettridge caters for 145 students between the ages of two and 19 who have special educational needs or an Educational Health and Care Plan (ECHP).
Among them is Sam Sherborne, son of Sherbornes’ Director Darren Sherborne.
“Sam has multiple and profound difficulties and, yet he thrives there.” Darren said.
“He loves going to school, and he has, in their care, made giant and unexpected leaps forward in lots of ways. The staff there deserve every little bit of praise and the school deserves to be recognised for what it is, which is a beacon of hope and achievement for families and children who often have too little reason to expect either.”
Sherbornes, a long-standing sponsor of Gloucester Rugby, came up with the idea of freshening up a video played during games which reminds the crowd to be quiet when a kick is taken.
Historically, characters in the film have been cartoons, but now Bettridge pupils have taken on that role.
Sherbornes and PinPointMedia called the scheme “The ShShSh Project”.
Darren said: “We were looking for a way forward with the film, to freshen it up, and on a visit to Bettridge School, and watching the joy and unbridled enthusiasm some of the children there have, it dawned on us that these kids are the perfect figureheads for a campaign to encourage the crowd to respect the players and also, to raise the profile of a fantastic school.”
Headteacher Mandy Roberts is thrilled.
“We are delighted that some of our pupils have been involved in producing a film that will reach so many people,” she said. “With the support of their families and the skilled and dedicated staff at Bettridge, each of our young people can achieve so much. Just like their peers in mainstream schools, our pupils love to share their achievements, especially their love of sport.”
Oliver Bruce, director at PinPointMedia said: “We were very happy to hear how open Sherbornes were to our creative, and sometimes mad, suggestions. Coinciding this project with being able to help raise the awareness of such a superb local school was a highly rewarding experience.”
The film launched on the big screen at Kingsholm on December 16.