Randall & Payne’s rebrand pays dividends
PUBLISHED: 17:02 16 October 2017 | UPDATED: 17:02 16 October 2017
Randall & Payne
Archant
“Everyone has this image of boring accounts in bowler hats doing auditing, but actually we’re quite a young firm, and the rebrand really reflects that.”
The brief was to create something bright, modern and approachable, encouraging simplicity and consistency between web and print. But Randall & Payne’s rebrand has done much more than that for the Cheltenham chartered accountants.
PR and marketing agency Alias’ five-month transformation of the firm’s image has propelled the buisness forward, inspired staff and attracted a raft of new clients.
“Everyone has this image of boring accounts in bowler hats doing auditing,” said Managing Partner Tim Watkins.
“But actually we’re quite a young firm, and the rebrand really reflects that.”
Gone is the old maroon and green logo and text-heavy website. In is a clean, modern font on a purple background.
Online, personality-filled profile pictures of the team reflect their specialist areas and easy navigation helps steer clients towards Randall & Payne’s services, including cloud accounting. “We thought we’d have an uphill battle, trying to get all eight of the senior leadership team to agree on a brand image,” added Tim. “But actually the process was pretty smooth.
“It’s taken everyone on a journey. It was about buy-in and discussion with a purpose We’ve seen a definite growth in our client numbers and the bounce rate on the website is down. That’s definitely as a result of the rebrand.”
Randall & Payne has been nominated for for Audit Team and Best Client Project of the Year at the British Accountancy Awards. Read more here.
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