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Pop up retail enters Moreton-in-Marsh

PUBLISHED: 16:21 23 January 2013 | UPDATED: 22:38 20 February 2013

Moreton- in-Marsh's Shopping Centre, has teamed up with national enterprise campaign StartUp Britain to invite local businesses to be a part of Pop-Up Moreton, a new concept for The Cotswolds

Pop up retail enters Moreton-in-Marsh

Moreton- in-Marshs Shopping Centre, has teamed up with national enterprise campaign StartUp Britain to invite local businesses to be a part of Pop-Up Moreton, a new concept for The Cotswolds that gives young companies an opportunity to trial their products in a cost-effective retail environment.

StartUp Britain, which supports independent retailers, ran a series of Pop-Up Shops in London in late 2012 and Moreton-in-Marsh will be the first location outside the capital to host a pop-up shop as part of this new initiative.

Pop-Up Moreton will be open for eight weeks, from Friday 1 February to Friday 29 March (Easter Friday) and 12 companies will have the chance to spend two weeks each in the retail unit in Old Market Way, with three companies sharing the space at any one time.

In return for a fee of just 100 (to include rent, insurance and Wifi access to enable people to carry on working while in situ), each company will be able to spend two weeks trialling a physical retail space, generate marketing buzz and raise the profile of their products and/or company, gain invaluable customer service experience, and test the market through a low- risk and relatively inexpensive method. Old Market Way is now looking for local businesses located within a 20-mile radius of Moreton-in-Marsh (from Winchcombe in the west to Woodstock in the east, Stratford-upon- Avon in the north and Burford in the south) who would like to take part in this exciting and innovative retail experience.

For the first tenancy, from Friday 1 February to Thursday 14 February, Lynette Turner of Cherrypick Introductions (www.cherrypick-introductions.com), also known as the Dating Fairy Godmother (www.datingfairygodmother.com), Julia Lucas of Objets dAmour (www.objetsdamour.co.uk) and Penny Menato of Rosa Blue (www.rosablue.com) will be taking space there are still spaces available for the following three rotations.

Geoffrey Berger, Managing Director of Old Market Way, said, Old Market Way is delighted to be playing host to Pop-Up Moreton. We regard this project as a great way to support and encourage new business during difficult trading periods, and we sincerely hope that it will provide a platform to launch the local companies of the future.

StartUp Britain co-founder Emma Jones said, We are delighted to offer small Cotswold businesses an opportunity to get their products to market. We launched our first PopUp Britain shop last summer to bring great British businesses to the high street and to make use of the increasing number of empty shops that depress our towns. Our first pop-up shops have provided small businesses opportunities they wouldnt otherwise have had. Four in five of the tenants said the experience had been good for their business.

Rachael Tapping of Cirencester-based Pink, Blue & You (http://www.pinkblueandyou.co.uk/), who took part in one of the Start Up Britain Pop-Up Shops in London, said, Pop-Up Moreton is a fantastic opportunity for local businesses, who may be considering opening their own shop, to test their products on the local High Street. My experience in the Richmond shop was invaluable; being able to talk to my customers face-to-face, to hear their feedback and comments was the perfect way to develop my products. During the 2 weeks I spent time chatting to my fellow tenants about which trade shows to attend, how to get in front of big retailers such as Liberties and John Lewis, and details such as packaging and making the most of social media. I would highly recommend this opportunity for anyone who wants to develop their business".

All those local businesses interested in securing a fortnight in Pop-Up Moreton should complete the form on the Old Market Way website (http://www.oldmarketway.com/popupshop.html) email popupshop@oldmarketway.com.

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