Mitsubishi Motors steps aside for National Star's logo
PUBLISHED: 15:24 06 March 2018
Gloucester Rugby players sported special shirts emblazoned with National Star’s logo after the club’s sponsor donated its promotional space and match day rights to the charity
Mitsubishi Motors relinquished its television rights when the cherry and whites took on the Osprey’s to benefit Gloucestershire-based National Star, a charity which supports young adults with complex disabilities and acquired brain injuries.
The company also gave the charity its advertising space on the pitch side and big screen at Kingsholm Stadium, as well as space in the match day programme.
It’s thought to be the first time that a partner of a top-flight rugby club has supported a charity in this way.
David Ellis, chief executive of National Star, said: “This incredibly generous offer will have a huge impact in raising the profile of National Star locally and nationally.
“We are proud to be a Gloucestershire-based charity and for 50 years we have supported young people with complex disabilities to realise their aspirations. With Mitsubishi Motors’ support we will be able to help young people and their families for years to come.”
The players wore specially made shirts during the Anglo-Welsh Cup clash with National Star’s logo replacing the Mitsubishi Motors’ logo.
The rugby club chipped in too, giving the charity some signed shirts to auction off.
The car company has supported the charity for seven years, helping to raise more than £100,000.
Managing director Lance Bradley, who is one of the ambassadors marking National Star’s 50th anniversary, said: “It’s a privilege to support and be a part of National Star as it continues its work to help their students reach their full potential through educational support and independent living.
“We are really looking forward to National Star being in the spotlight at what is such an exciting and memorable time for the charity.”
Stephen Vaughan, chief executive of Gloucester Rugby, said he was delighted to be involved in such and unusual gesture at a time when National Star was celebrating being in Gloucestershire for 50 years.
The match was screened live on BT Sport on January 26 before a six-figure audience.