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How to attract the right people to your business

PUBLISHED: 16:17 18 June 2019 | UPDATED: 16:17 18 June 2019

Richard from Hooray Recruitment

Richard from Hooray Recruitment


There’s a shortage of candidates looking for top roles - so how do you attract the right people to your business? Richard Arthur of Hooray Recruitment explains

With unemployment at a record low, businesses are finding it more and more challenging to attract the 'right fit' to help their organisations grow.

By looking beyond their usual ways of recruiting, companies can still benefit from reaching a rich talent pool. We think there are different ways to attract and engage with a wider workforce and believe organisations can benefit from attracting candidates with the skills and personality that they need in order to thrive.

If we look at the current unemployment rate in Gloucestershire, which is just 1.8%, that leaves very few candidates available for the amount of vacancies being advertised in the county at the moment.

So as a business owner or hiring manager, that often leaves you fighting over the same candidates as other businesses or indeed your competitors.

So, how do you attract those hard-to-find and in-demand candidates thus giving you the edge over the competition?

Well initially it comes down to your job advertisement.

This is your first impression for potential candidates so it's important to take the time to write a strong advert that draws potential candidates in.

Why should an individual come and work for you? Do you have a good benefits package or flexible working? What makes your organisation stand out?

Potential hires always like to know what's exciting and different about where they might end up working. And in the current market, this is something that needs highlighting more boldly and frequently than in previous years.

Also, it's good to be clear on what skills are essential for this role.

Do you 'need' a graduate for example? Or do they simply need good writing and numeracy?

Do they need to have Sage exposure or is this more of a "desirable" and is in fact a skill that can be easily trained?

It's also important to make sure your advert is non discriminatory, so be mindful of keeping your advert open and engaging so you don't end up potentially excluding some strong potential candidates.

Additionally, think about the channels you are advertising on.

Is putting a free advert on a job board really going to reach your target market or should you be using a more specialist job site or might it be even more useful to use a trusted recruitment partner for the role?

Social media is also now a very large factor for advertising and some roles will work very effectively being advertised on these channels.

Another point to mention is the timing of your advert. The candidate market moves quickly and individuals are more likely to be engaged if you respond to their application quickly.

If they look like they're ticking the boxes, don't delay, pick up the phone and undertake the initial screening.

If realistically you won't have time to interview until four weeks after you've placed the advert there's a strong chance the candidates who have applied will no longer be available so maybe it's best to hold off on placing the advert for a few weeks.

A true consultancy, here at Hooray, we are on hand to offer further tips, guidance and support on your entire recruitment process.

Contact us at Suite 312, Eagle Tower, Montpellier Drive, Cheltenham GL50 1TA, visit hoorayworks.co.uk or call 01242 300228.

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