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Groundbreaking partnership between PinPointMedia and PitchDMM Ltd sees firm valued at £3.2 million

PUBLISHED: 16:49 14 August 2018 | UPDATED: 16:49 14 August 2018

Oliver Bruce, PinPoint Media

Oliver Bruce, PinPoint Media


“We are delighted to have partnered with PinPointMedia to allow us to put the app into the hands of anyone who watches this revolutionary new show.”

Cheltenham-based PinPointMedia and London firm PitchDMM Ltd have partnered to create an innovative and revolutionary concept that gives football fans, for the first time ever, a chance to interact live with mainstream television through a bespoke app.

PitchDMM offers the ability for the consumer or viewer of any footballing event to interact fully with the commentators and presenters in the studio through its immersive and highly engaging app. The unique ‘Fan Time’ offering allows fans to record and submit video recordings from their phones, enabling them to voice their thoughts, opinions and questions. The playback feature enables them to also view the highlights, repeat the best bits of play they may have missed and catch up on the game from anywhere in the world! The app aims to create a community of fans allowing them to speak and engage with each other simply and effectively.

Oliver Bruce, Director at PinPointMedia said “By partnering with Susannah and her wonderful team we’ve been able to pull on a vast resource that would have otherwise been hard to come by. The ability for my team at PinPointMedia to develop this concept and take it through to full production has made this the perfect pairing. I am truly excited to bring this to market and believe this could change the way consumers engage and view not just football matches, but any sporting event in the years to come.”

PitchDMM Ltd’s validated pre-revenue valuation is currently £2.3m and has undergone an initial crowdfunding campaign as well as agreeing several deals with household brands.

Susannah Schofield said “We are delighted to have partnered with PinPointMedia to allow us to put the app into the hands of anyone who watches this revolutionary new show. PinPointMedia are now at the forefront of bringing cutting-edge technology to the masses and together we are developing this new wave of ground breaking engagement between the TV and the Streaming/ Mobile world. PinPointMedia will able us to create the game changing TV show of the future.”

The app fully launches in the new season and they are already in talks with networks such as BBC3, Netflix and Amazon Prime.

Click here to find out more or download the app prior to seeing the show on iOS or Goggle Play by searching for PitchDMM.

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