6 ISSUES FOR JUST £6 Subscribe to Business & Professional Life today CLICK HERE

Freddie Cairns Palmer appointed as CEO for hydration specialists, the WCD Group

PUBLISHED: 17:40 18 April 2017 | UPDATED: 17:40 18 April 2017

Adrian Prockter, Pete Glanville and Freddie Cairns Palmer

Adrian Prockter, Pete Glanville and Freddie Cairns Palmer


The WCD Group, experts in the supply of hot and cold hydration products to homes and offices, has announced today that company founder, Freddie Cairns Palmer has been appointed as the new CEO for the Group

As the company restructures for intensive growth and expansion, this move also sees current operations director and co-founder, Peter Glanville become managing director. Adrian Prockter, finance controller, is also welcomed to the Group Board now as finance director having joined the company in 2014.

The WCD Group has experienced tremendous growth in the past couple of years; 2016 revenue was 20% up in a tough uncertain economy. As a result the company is expanding its headquarters in Gloucestershire with a second office on the prestigious Gloucester Business Park.

Freddie founded the company in 2004 and brings with him a wealth of experience within organisations, driving change in a growth environment, having previously held sales and management positions in retail and B2B corporates.

Co-founding partner and former Gloucester Rugby player and captain, Peter Glanville will take over the day to day running of the business as he moves up to the role of managing director of the firm that now employs 50 members of staff.

Chairman Alan Barclay commented: “I am delighted that Fred has accepted this role allowing him to focus on developing the e-commerce trading business that is crucial for the Group’s brands and portals, and to lead us through our next period of growth. Freddie has a deep understanding of the hydration markets and our core values to ensure we deliver the highest standards to our customers. I am excited about the future of the WCD Group and working closely with the team on the next stage of our hydration and wellbeing evolution.”

Commenting on the senior management changes, new CEO Freddie Cairns Palmer, said: “We have a strong reputation in the markets we are currently operating in and I am delighted to take on the challenge to deliver our next stage of growth for our retail and trade divisions, across hot and cold water products, focusing on strategy and affiliate partnerships. Having moved the business from a start up to a medium sized business the WCD Group has achieved success and product portfolio expansion, more recently in to the sphere of health and wellbeing with an air purifier range. We have become a strong name behind the leading hydration and air brands. I am looking forward to working with Alan, Pete, Adrian and the rest of our great team to drive the business in the next stage of growth.”

The WCD Group is an award-winning leading drinking water solutions company working with the industry’s biggest equipment manufacturers and supplying some of the largest blue chip companies in the UK with hot and cold drinking water coolers, boilers and instant hot taps. The company also provides hot taps and coolers to the domestic market.

Next month plans for a new product showroom (located on the business park) aimed at the vast local design and build market will be unveiled; together with a powerful new trade portal for logistics, facilities management and distributor companies will be launched.

The WCD Group is all about health and wellbeing in the boardroom, the workplace and the home and comprises 5 brands: watercoolersdirect.com; waterboilersdirect.com, tradecoolersdirect.com, airandwaterdirect.com and its fast-growing kettletaps.com site.


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Cotswold Life

Fri, 16:43

Find a fabulous gift for everyone with Whatley Manor’s monetary vouchers.

Read more
Thu, 14:59

One lucky reader could win a pair of tickets to see Ella Mills, founder of Deliciously Ella, at Calcot Manor as well as two signed copies of ‘The Plant-Based Cookbook’

Read more
Thu, 13:19

Get out and enjoy seasonal celebrations with a Cotswold twist

Read more
Thu, 11:20

People travel from far and wide to visit the Cotswolds at Christmas. We’ve compiled 24 reasons why you should join them.

Read more
Thu, 09:13

Alleviate the stress of hectic Christmas preparation and endless shopping trips with a festive afternoon tea in one of these gorgeous Cotswold settings

Read more
Wed, 10:23

The weekend is fast approaching and for those still deciding how to spend their Friday through to Sunday, we pick 5 of the best ways to spend your weekend in the Cotswolds

Read more

If you’re looking for things to do in the Cotswolds this month, we have gathered plenty of events for you to pop in your diary

Read more
Tue, 13:40

Hundreds of participating National Lottery-funded visitor attractions across the UK are saying ‘thanks’ to people who have raised money for good causes by buying a lottery ticket, including a number of venues in the Cotswolds

Read more
Tue, 11:58

Crispy, frosty days and perhaps even a dusting of snow, winter is a magical time in the Cotswolds. If you’re thinking of tying the knot during this beautiful season in the region, here are six winter wedding ideas to help you start planning your special day

Read more
Tue, 10:28

The hotel in Forest of Dean, Gloucestershire is offering free lunch or afternoon tea for the first ten that book for December 19

Read more
Mon, 12:40

“We’re looking forward to lots of festive fun this Christmas festival and hope to welcome lots of people to our town.”

Read more
Mon, 12:09

A perfect gift where rest and relaxation is required.

Read more
Mon, 11:40

Applications are now open for a new competition that will give people from Gloucestershire the chance to see their food and drink products or ideas appear on supermarket shelves across the county

Read more

Do you remember that glorious childhood feeling of utterly, utterly losing yourself amongst the words of a story? Lucy Mangan certainly does. Katie Jarvis meets her over lunch at Calcot Manor to delve into the little-known stories behind some of our childhood literary favourites

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search