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Freddie Cairns Palmer appointed as CEO for hydration specialists, the WCD Group

PUBLISHED: 17:40 18 April 2017 | UPDATED: 17:40 18 April 2017

Adrian Prockter, Pete Glanville and Freddie Cairns Palmer

Adrian Prockter, Pete Glanville and Freddie Cairns Palmer


The WCD Group, experts in the supply of hot and cold hydration products to homes and offices, has announced today that company founder, Freddie Cairns Palmer has been appointed as the new CEO for the Group

As the company restructures for intensive growth and expansion, this move also sees current operations director and co-founder, Peter Glanville become managing director. Adrian Prockter, finance controller, is also welcomed to the Group Board now as finance director having joined the company in 2014.

The WCD Group has experienced tremendous growth in the past couple of years; 2016 revenue was 20% up in a tough uncertain economy. As a result the company is expanding its headquarters in Gloucestershire with a second office on the prestigious Gloucester Business Park.

Freddie founded the company in 2004 and brings with him a wealth of experience within organisations, driving change in a growth environment, having previously held sales and management positions in retail and B2B corporates.

Co-founding partner and former Gloucester Rugby player and captain, Peter Glanville will take over the day to day running of the business as he moves up to the role of managing director of the firm that now employs 50 members of staff.

Chairman Alan Barclay commented: “I am delighted that Fred has accepted this role allowing him to focus on developing the e-commerce trading business that is crucial for the Group’s brands and portals, and to lead us through our next period of growth. Freddie has a deep understanding of the hydration markets and our core values to ensure we deliver the highest standards to our customers. I am excited about the future of the WCD Group and working closely with the team on the next stage of our hydration and wellbeing evolution.”

Commenting on the senior management changes, new CEO Freddie Cairns Palmer, said: “We have a strong reputation in the markets we are currently operating in and I am delighted to take on the challenge to deliver our next stage of growth for our retail and trade divisions, across hot and cold water products, focusing on strategy and affiliate partnerships. Having moved the business from a start up to a medium sized business the WCD Group has achieved success and product portfolio expansion, more recently in to the sphere of health and wellbeing with an air purifier range. We have become a strong name behind the leading hydration and air brands. I am looking forward to working with Alan, Pete, Adrian and the rest of our great team to drive the business in the next stage of growth.”

The WCD Group is an award-winning leading drinking water solutions company working with the industry’s biggest equipment manufacturers and supplying some of the largest blue chip companies in the UK with hot and cold drinking water coolers, boilers and instant hot taps. The company also provides hot taps and coolers to the domestic market.

Next month plans for a new product showroom (located on the business park) aimed at the vast local design and build market will be unveiled; together with a powerful new trade portal for logistics, facilities management and distributor companies will be launched.

The WCD Group is all about health and wellbeing in the boardroom, the workplace and the home and comprises 5 brands: watercoolersdirect.com; waterboilersdirect.com, tradecoolersdirect.com, airandwaterdirect.com and its fast-growing kettletaps.com site.

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