6 ISSUES FOR JUST £6 Subscribe to Business & Professional Life today CLICK HERE

Double success for Gloucestershire product development company D2M

PUBLISHED: 14:57 30 May 2018 | UPDATED: 14:57 30 May 2018

MealKitt and Magnetips, products developed by D2M

MealKitt and Magnetips, products developed by D2M

Archant

A Gloucestershire firm is celebrating following the success of two products it was instrumental in designing and bringing to market

Cheltenham-based product development company D2M Innovation Ltd helped start-ups MealKitt and Magnetips through the complex process of designing, prototyping and costing their inventions.

After MealKitt and Magnetips ran successful Kickstarter campaigns in 2016, both securing well over their target funds, production began, and orders started coming in. A big boost came for them both this week however, when their inventions were featured on Channel 4’s Buy It Now programme.

On Buy It Now, inventors of new products have just 90 seconds to demonstrate their creation in the hope of securing a potentially life-changing order with a national retailer. Julian Gaine, inventor of Mealkitt and Noam Bar Yohai who designed Magnetips, both impressed the audience and retailers enough to secure substantial sales.

MealKitt came about because of Julian’s desire to help his mother lose weight. A qualified personal trainer, Julian saw a gap in the market for a product that could manage portion control without the need for calorie-counting or weighing food. Developed from sketch concept to production by D2M, it made retail sales of £32,512 during its 8-minute Buy It Now feature alone! It is now being sold in the UK, Europe and the USA.

“D2M helped with the process of getting my product to market” said Julian. “They were professional and the whole process went very smoothly. I am so happy with the development, outcome and progress of MealKitt that I am now working with D2M to develop the LunchKitt portion-controlled lunchbox, which will be launched on Kickstarter early next month. The outcome of the show was amazing as I’m now in contact with some of the biggest UK retailers.”

Noam bar Yohai captivated the Buy It Now audience and retailers with his innovative magnetic pens which attract to each other and other metallic objects in fun and inspiring ways. The superior quality refillable Fineliners raised £435,745 through Kickstarter and achieved sales of over £20k during the Buy It Now episode.

Noam said: “I’ve spent almost four years on developing and marketing this product, so to get such positive feedback [on the programme] means a great deal to me. I really look forward to seeing Magnetips succeed. I’m grateful to D2M for helping me on this journey and enabling my idea to come to fruition.”

D2M Managing Director, Phil StauntonD2M Managing Director, Phil Staunton

Phil Staunton, Managing Director of D2M said: “D2M Innovation is all about helping our clients to commercialise their great new product idea. It is always fantastic to see clients succeeding in retailing their products.”

For more information, visit the D2M website.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Cotswold Life

11:53

Helping clients through divorce, separation and disputes over children, we talk to 8 divorce lawyers in the Cotswolds

Read more
11:52

We’ve some extraordinary, and inspiring, women in business in the Cotswolds. We talk to 7 female trailblazers in local industry who offer the business advice they’ve lived by

Read more

The Cotswolds are abundant with picture perfect locations ideal for a ramble. Gather loved ones, wrap up warm and blow away the cobwebs with one of these winter walks in the region

Read more
Wed, 16:26

Swan Lake. We know the music, we know the iconic imagery of the beautiful ballerina dressed as a swan, but I’m guessing that without reading the libretto in the program, most people don’t know the story. Which is why the audience relies on the dancers to tell us.

Read more
Wed, 11:00

Tom and Louise are being joined by other new academic appointments that have been made as part of the RAU’s £2.5 million initiative to help meet the future needs of the land management and agri-food sectors

Read more
Wed, 10:46

“To win this prestigious award is a real compliment to the wider team in Renishaw’s manufacturing services operation, particularly when we consider the achievements of the other excellent shortlisted companies.”

Read more
Tue, 17:16

Stepping up to receive the world’s first MBA Leading Business degrees at the ceremony were Sarah Bryars, Chief Executive of Target; Luke Freeman, Joint Chief Executive of MF Freeman; and Linsey Temple, Chief Executive of Gloucestershire Engineering Training

Read more
Tue, 17:04

“I am thrilled to see InfoSec People win this fantastic award which is a testament to the brilliant team we have built in the past few years.”

Read more
Tue, 16:36

After a stress-free shopping experience browsing designer brands this Christmas? Look no further than the luxury offerings of Mailbox in Birmingham

Read more
Tue, 10:24

This year sees the 40th anniversary of the publication of Raymond Briggs’ original picture book The Snowman. With three performances of the animated film – with live orchestra – coming to Gloucester Cathedral next month, we thought we’d catch up with Rachel Whibley, managing director of Carrot Productions (and occasional snowman), to find out more...

Read more
Mon, 14:10

It’s the season of terrible puns, magic lamps, and generous genies: Aladdin, the all-new panto at the Everyman, has been written by none other than legendary Blue Peter presenter Peter Duncan, and stars everyone’s favourite clown, Tweedy. The Barnard family from Nailsworth - mum, dad, Harriet (12) and Lewis (6) - made a Wishee (Washee) for tickets; grabbed their car (Window Twan) keys; and dashed off to see A Ladd In Cheltenham

Read more
Mon, 13:45

Crispy, frosty days and perhaps even a dusting of snow, winter is a magical time in the Cotswolds. If you’re thinking of tying the knot during this beautiful season in the region, here are six winter wedding ideas to help you start planning your special day

Read more

Christmas in the Wilson household is a heartwarming, traditional family affair

Read more
Mon, 13:15

Tracy Spiers takes an impressive, if hypothetical, budget on a shopping spree in Cheltenham’s independent stores

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search