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Cotswold start-up Not Just A Princess wins national business award

PUBLISHED: 16:08 02 April 2019

Jennifer Toll, founder of Notjustaprincess.co.uk (c) jessicajillphotography

Jennifer Toll, founder of Notjustaprincess.co.uk (c) jessicajillphotography


Cotswold start-up Not Just A Princess wins award for ‘New Business of the Year’ at the national Family Network Recognition Business Awards ceremony in London

Purpose-led social enterprise Not Just A Princess is less than a year in operation and has won its first award at the Family Network Recognition Business Awards ceremony which took place at the Hilton London Docklands Hotel on Saturday, March 23. The Cotswold based company faced tough competition with six other impressive UK start-ups in the running for this prestigious award.

The awards celebrate and support SMEs by recognising the exceptional business at the annual awards ceremony now in its fifth year. The awards were judged by an expert panel including TV Actress Holly Matthews, national newspaper cartoonist Neil Kerber and Poundland Founder Steven Smith as well as other successful entrepreneurs.

Founded by Psychologist Jennifer Toll, Not Just A Princess aims to spark career imagination and smash gender stereotypes with its girls t-shirt line and it’s all female inspirational career hub at notjustaprincess.co.uk. The accessible hub profiles a day in the life of a firefighter, an engineer, a surgeon – all ‘not just for the boys’ jobs - encouraging young girls to consider a full range of career options and the ambition to fulfil them

Jennifer started the brand when she noticed the options for her daughter’s clothing were very different to what was available for boys. She wanted to create aspirational alternatives to princesses, fairies and mermaids. The company also donates 12.5% from every sale to its global charity partner Inspiring Girls International.

Jennifer Toll, founder of Notjustaprincess.co.uk commented: “I’m so thrilled to have won this award! So much hard work goes into setting up a business and it means so much to a start-up like us. We really hope to spread our message far and wide to spark career imaginations in young girls, so they see no barrier to whatever career path they choose to take.

“Our career inspiration hub is a great resource for parents and young children who are deciding what path to take, and our children’s t-shirts are a great way to support our cause. Clothing is of course just one facet in the complex system of sexism and projection of stereotypes - but it’s one of the easiest that we can do something about through the Not Just A Princess movement.”

Laura Morris from the Family Network added: “Here at The Family Network we pride ourselves on supporting all types of small businesses. We know how becoming an ‘award-winning business’ can launch a company in ways they might not realise. As the Family Network grows, we enjoy watching businesses grow around us, and have no doubt that Not Just A Princess will explode this year!”

The Not Just A Princess career hub and t-shirts are available online at notjustaprincess.co.uk.

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