Cotswold business profile: PinPointMedia
PUBLISHED: 15:05 03 July 2018 | UPDATED: 15:05 03 July 2018
Back in 2013, PinPointMedia set out to revolutionise the film industry by making film accessible to all and five years later, the revolution is in full swing
From its humble beginnings in the bedroom of Founder and Director Oliver Bruce, PinPointMedia has since gone on to secure one of the largest market shares in film production outside of central London by creating films of unrivalled quality, at an unrivalled cost. This uniquely cost-effective approach to filmmaking has enabled PinPointMedia to work with everyone from small local businesses right here in the Cotswolds, to large corporate clients throughout the UK and Europe, such as Barratt Developments PLC, British Gas, Ticketmaster, FlyBe and the RAC.
The demand for film content has been growing rapidly throughout the past decade, to the extent that film is projected to claim more than 80% of all web traffic by 2019. As the digital revolution has continued to transform consumer behaviour, resulting in more and more businesses moving their operations online, film has fast become the must-have medium for companies to better engage with their customers across social channels and drive traffic towards their websites.
But this form of content has traditionally been a luxury that only the most well-established of corporations could afford and whom even then would often have to front seemingly extortionate costs to get the kind of high-end results they needed. But what Oliver saw back in 2013 was that businesses needn’t require a Hollywood budget to get Hollywood results, allowing smaller companies to get in on the action and larger corporations to see a better return on their investment.
“It amazed me that whilst firms who could afford film benefitted enormously from their investment, the majority of start-ups and SMEs that really needed it to market effectively just simply couldn’t afford the production costs. Since day one therefore, our vision has always been to ensure that companies of all sizes can benefit from high- end, cost effective film production. I like to think we are divorcing the industry and levelling the playing field by making film accessible to all!”
This vision has certainly served the firm well over the last 5 years and with the recent implementation of GDPR, Oliver predicts that the popularity of film content will continue to surge as businesses seek to find more innovative means of getting consumers to engage with their brand without a direct route into their inboxes: “GDPR will see an end to the days of impersonal, automated marketing campaigns and will usher in a new age of content marketing with film content taking centre stage”. Initial forecasts are certainly promising, with the company’s growth for 2018/19 currently on target to exceed 2017/18’s results by over 120%.
Oliver’s guidance of the firm’s rapid expansion from its inception has recently been recognised by the South West Institute of Directors Awards, for which he has been selected as a finalist in both the New Director and Start Up categories. These nominations are just the latest in an ever-growing list of accolades for PinPointMedia in 2018 so far, a year that marks the company’s five-year anniversary. A complete brand overhaul was set in motion to mark this impressive milestone in the firm’s history, coining the new title of ‘Great British Filmmakers’ at its anniversary party at Cheltenham’s No. 38 The Park, which saw all those who have played a part in making PinPointMedia what it is today coming together to celebrate how far the company has come in such a short space of time.
The team played host to friends and clients alike, as well Cheltenham MP Alex Chalk, who paid tribute to the company’s tireless commitment to helping local businesses and charities in the area prosper through the power of film. Moth in a China Shop is just one of those such charities, with whom PinPointMedia have this year announced a new partnership in memory of Oliver’s close friend Arthur Mason, who passed away in a farming accident back in 2014. The firm has since established close ties both with MIACS and the University of Gloucestershire rugby team, in their efforts to continue to keep Arthur’s memory alive, a cause that as a UoG alumni himself, Oliver feels very strongly about.
Exciting times are therefore on the horizon for PinPointMedia both at home, nationally and abroad. New members of staff are continuing to join the already sterling team of Great British Filmmakers and by the years end, the firm will have established a new office in central London. The company is also due to expand its service offerings over the next 12-18 months by launching a sister company PinPointDigital, which will seek to do for digital marketing and website design what PinPointMedia has done for film: shaking up the market with industry-leading expertise at cost-effective prices and with Oliver at the helm, we will undoubtedly have another revolution on our hands.
For more information, visit the PinPointMedia website here.