6 ISSUES FOR JUST £6 Subscribe to Business & Professional Life today CLICK HERE

Cotswold business profile: PinPointMedia

PUBLISHED: 15:05 03 July 2018 | UPDATED: 15:05 03 July 2018

Oliver Bruce, PinPointMedia

Oliver Bruce, PinPointMedia

Archant

Back in 2013, PinPointMedia set out to revolutionise the film industry by making film accessible to all and five years later, the revolution is in full swing

From its humble beginnings in the bedroom of Founder and Director Oliver Bruce, PinPointMedia has since gone on to secure one of the largest market shares in film production outside of central London by creating films of unrivalled quality, at an unrivalled cost. This uniquely cost-effective approach to filmmaking has enabled PinPointMedia to work with everyone from small local businesses right here in the Cotswolds, to large corporate clients throughout the UK and Europe, such as Barratt Developments PLC, British Gas, Ticketmaster, FlyBe and the RAC.

The demand for film content has been growing rapidly throughout the past decade, to the extent that film is projected to claim more than 80% of all web traffic by 2019. As the digital revolution has continued to transform consumer behaviour, resulting in more and more businesses moving their operations online, film has fast become the must-have medium for companies to better engage with their customers across social channels and drive traffic towards their websites.

But this form of content has traditionally been a luxury that only the most well-established of corporations could afford and whom even then would often have to front seemingly extortionate costs to get the kind of high-end results they needed. But what Oliver saw back in 2013 was that businesses needn’t require a Hollywood budget to get Hollywood results, allowing smaller companies to get in on the action and larger corporations to see a better return on their investment.

“It amazed me that whilst firms who could afford film benefitted enormously from their investment, the majority of start-ups and SMEs that really needed it to market effectively just simply couldn’t afford the production costs. Since day one therefore, our vision has always been to ensure that companies of all sizes can benefit from high- end, cost effective film production. I like to think we are divorcing the industry and levelling the playing field by making film accessible to all!”

This vision has certainly served the firm well over the last 5 years and with the recent implementation of GDPR, Oliver predicts that the popularity of film content will continue to surge as businesses seek to find more innovative means of getting consumers to engage with their brand without a direct route into their inboxes: “GDPR will see an end to the days of impersonal, automated marketing campaigns and will usher in a new age of content marketing with film content taking centre stage”. Initial forecasts are certainly promising, with the company’s growth for 2018/19 currently on target to exceed 2017/18’s results by over 120%.

Oliver’s guidance of the firm’s rapid expansion from its inception has recently been recognised by the South West Institute of Directors Awards, for which he has been selected as a finalist in both the New Director and Start Up categories. These nominations are just the latest in an ever-growing list of accolades for PinPointMedia in 2018 so far, a year that marks the company’s five-year anniversary. A complete brand overhaul was set in motion to mark this impressive milestone in the firm’s history, coining the new title of ‘Great British Filmmakers’ at its anniversary party at Cheltenham’s No. 38 The Park, which saw all those who have played a part in making PinPointMedia what it is today coming together to celebrate how far the company has come in such a short space of time.

The team played host to friends and clients alike, as well Cheltenham MP Alex Chalk, who paid tribute to the company’s tireless commitment to helping local businesses and charities in the area prosper through the power of film. Moth in a China Shop is just one of those such charities, with whom PinPointMedia have this year announced a new partnership in memory of Oliver’s close friend Arthur Mason, who passed away in a farming accident back in 2014. The firm has since established close ties both with MIACS and the University of Gloucestershire rugby team, in their efforts to continue to keep Arthur’s memory alive, a cause that as a UoG alumni himself, Oliver feels very strongly about.

Exciting times are therefore on the horizon for PinPointMedia both at home, nationally and abroad. New members of staff are continuing to join the already sterling team of Great British Filmmakers and by the years end, the firm will have established a new office in central London. The company is also due to expand its service offerings over the next 12-18 months by launching a sister company PinPointDigital, which will seek to do for digital marketing and website design what PinPointMedia has done for film: shaking up the market with industry-leading expertise at cost-effective prices and with Oliver at the helm, we will undoubtedly have another revolution on our hands.

For more information, visit the PinPointMedia website here.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Cotswold Life

Friday, December 7, 2018

Find a fabulous gift for everyone with Whatley Manor’s monetary vouchers.

Read more
Thursday, December 6, 2018

One lucky reader could win a pair of tickets to see Ella Mills, founder of Deliciously Ella, at Calcot Manor as well as two signed copies of ‘The Plant-Based Cookbook’

Read more
Thursday, December 6, 2018

Get out and enjoy seasonal celebrations with a Cotswold twist

Read more
Thursday, December 6, 2018

People travel from far and wide to visit the Cotswolds at Christmas. We’ve compiled 24 reasons why you should join them.

Read more
Thursday, December 6, 2018

Alleviate the stress of hectic Christmas preparation and endless shopping trips with a festive afternoon tea in one of these gorgeous Cotswold settings

Read more
Wednesday, December 5, 2018

The weekend is fast approaching and for those still deciding how to spend their Friday through to Sunday, we pick 5 of the best ways to spend your weekend in the Cotswolds

Read more
Tuesday, December 4, 2018

If you’re looking for things to do in the Cotswolds this month, we have gathered plenty of events for you to pop in your diary

Read more
Tuesday, December 4, 2018

Hundreds of participating National Lottery-funded visitor attractions across the UK are saying ‘thanks’ to people who have raised money for good causes by buying a lottery ticket, including a number of venues in the Cotswolds

Read more
Tuesday, December 4, 2018

Crispy, frosty days and perhaps even a dusting of snow, winter is a magical time in the Cotswolds. If you’re thinking of tying the knot during this beautiful season in the region, here are six winter wedding ideas to help you start planning your special day

Read more
Tuesday, December 4, 2018

The hotel in Forest of Dean, Gloucestershire is offering free lunch or afternoon tea for the first ten that book for December 19

Read more
Monday, December 3, 2018

“We’re looking forward to lots of festive fun this Christmas festival and hope to welcome lots of people to our town.”

Read more
Monday, December 3, 2018

A perfect gift where rest and relaxation is required.

Read more
Monday, December 3, 2018

Applications are now open for a new competition that will give people from Gloucestershire the chance to see their food and drink products or ideas appear on supermarket shelves across the county

Read more

Do you remember that glorious childhood feeling of utterly, utterly losing yourself amongst the words of a story? Lucy Mangan certainly does. Katie Jarvis meets her over lunch at Calcot Manor to delve into the little-known stories behind some of our childhood literary favourites

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search