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Charity in Business: Ecclesiastical does Good for Nothing

PUBLISHED: 11:44 05 October 2011 | UPDATED: 20:05 20 February 2013

Charity in Business: Ecclesiastical does Good for Nothing

Charity in Business: Ecclesiastical does Good for Nothing

Fifty people. One room. Forty-eight hours to make a difference

Ecclesiastical does Good for Nothing

Fifty people. One room. Forty-eight hours to make a difference

This was the he challenge thrown down by Ecclesiastical Insurance to its staff in a new initiative where company staff share time and expertise to help local charities.

Most companies give money to charities, and Ecclesiastical does too, but increasingly charities recognise that individual donations, while essential and welcome, dont provide a steady income. What most charities want are greater engagement with potential donors and regular income.

Big businesses such as Ecclesiastical can help, with committed and talented staff willing and able to put their skills to good use.

And so on a sunny September evening three charities threw down their challenge:

Gloucestershire Young Carers

This 18-year old charity offers a network of support for young carers. It also works with young carers to ensure service providers understand their needs and respond appropriately.

There are 7000 young carers across the county, and Gloucestershire Young Carers is engaging with 500 a large number for a small charity but it wants to do better.

Four young carers told their stories of huge responsibilities such as caring for parents with debilitating illnesses and how social services do not always do enough or in some cases, anything at all.

The challenge: To harness the power of social media to raise awareness of the charity to young carers unaware of its existence, to create an outlet to share their experiences and to fundraise for the work that it does.

The outcome: A new look and feel for the charitys brand and website, reflecting the young carers personality and energy. A new social media strategy. A new Tumblr blog (secure forum for young carers to share their thoughts), a presentation for the Board explaining the benefits of social media and detailed how to guides. The team will run a follow-up practical training session for the charity.

Cotswold Care Hospice

Every year Cotswold Care Hospice helps over 500 people with life-limiting illnesses, and their families. All services are provided free.

One patient told her story: A degenerative heart disease will ultimately shorten her life. She needed to come to terms with that and prepare her family for the inevitable. Hospice staff are helping her do this.

There are just 16 hospice beds across Gloucestershire all in Cheltenham. The Hospice at Minchinhampton offers day care and a Hospice at Home service for patients wishing to remain at home. The hospice wants to extend its services, including providing beds at Minchinhampton, but the charity needs over 6000 a day to provide its current services, only 10% is provided by Government.

The challenge: To boost long-term support from the community through legacies and regular commitments.

The outcome: A refreshed brand identity, even a new look for its shops. A proposal for a new Friends of the hospice membership scheme and the creation of materials promoting the hospices meeting rooms to local businesses. A survey of nearly 200 people, giving the hospice valuable feedback. A number of experts will continue to help the hospice put the recommendations into practice.

Young Gloucestershire

Young Gloucestershire is the leading voluntary youth work organization in the county. For 65 years, it has provided young people including those are, or in danger of being, excluded from school, with programmes and services to help them create and capitalize on opportunities.

Five young people spoke. One explained his mental illness. With parents unable to handle his issues, his psychiatrist suggested Young Gloucestershire. He was able to talk through his problems and take part in confidence-boosting activities. He re-sat exams and is applying to university.Another young man told of his poor upbringing. Young Gloucestershire, he said, opened his eyes to opportunities he never knew existed.

The challenge: The charity wants to attract corporate funding and long term commitment to help pay for support services and activities.

The outcome: The corporate donors market in Gloucestershire was researched and the charity presented with a contact database. A presentation for meetings with potential corporate donors and partners was created alongside supporting leaflets and materials. A team of film experts prepared some professional short videos telling the young peoples stories. The charitys existing artwork and brand were refreshed and new fun functionality created for their website.

Good for Nothing

Ecclesiastical partnered with The Pipeline Project, which runs Good For Nothing, a framework for people with a number of different skills and charities to work together.


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