Cotswold Life - for the best things in life
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IN this Area of Outstanding Natural Beauty, from the Forest to Witney and from Stratford to Bath and taking in many delightful villages along the way, the Cotswolds epitomises quintessential England and Cotswold Life reflects the best of living in this beautiful area.
Our success has been achieved through a simple ethos – deliver the right audience to our advertisers.
We produce a magazine to the very highest standards and quality; a magazine that attracts a readership that has the disposable income to invest in the goods and services featured.
We publish an aspirational magazine for a local audience with content that perfectly reflects our readers’ lives and interests, showcasing and championing the best things about local life.
That’s the story behind our success – and why Cotswold Life magazine is increasingly becoming the essential advertising media for so many businesses.
Delivering the right audience:
* An affluent and aspirational readership who are passionate about the area in which they live
* The most cost-effective medium to reach this consumer market
* Read by more than 80,000 readers every month
* High quality presentation and printing
* No generic lifestyle material – all editorial is ‘local’
* Editorial geared towards delivering the right audience to advertisers
* Specific lifestyle platforms – property, interiors, gardens, health and beauty, fashion, dining out, events and leisure, motoring, classifieds
* Long shelf life – advertising works hard for your business long after the magazine is purchased
Meet your customers:
Cotswold Life magazine targets a very specific type of reader. And through extensive independent qualitative market research, including focus groups, in-store interceptor interviews and in-magazine questionnaires, we know exactly who they are, what their interests are, and what their reading habits are.
The main findings were:
* An average of 5.6 readers per copy.
* Advertising very well thought of – and trusted.
* Property, dining out and events were the best read sections, with interiors and fashion.
* The local content was the main reason for purchase – especially local advertising.
* Readers will travel an average of 61 miles for a day out.
* Most readers keep their copies for future reference of recommended businesses and services.
* The readership is upmarket, female biased, predominantly over 50 – but young in outlook and with disposable income.
* A high opinion of all editorial columns.
* Upmarket and inspirational perception of the title.
What our customers say:
“It’s inspirational and upmarket – most lifestyle magazines are more female-oriented, but this has lots for men to read too.”
“The magazine doesn’t date – I pass them on to other members of the family.”
“We know we can trust something that’s advertised in the magazine.”
“If your heart is in the area, then this magazine is for you.”
“It’s a great magazine, varied with lots of good reading and information. I always keep it for reference.”
“It’s got everything that a national has – but it’s local.”
“No problem with the quantity of advertising – it’s interesting, local and fits with the editorial.”
“The magazine is great for visitors in the guest bedroom!”
“It’s our very own local version of Country Life.”
To find out more about advertising in Cotswold Life, contact Mary Holtham on 01242 216058 or email mary.holtham@cotswoldlife.co.uk