6 ISSUES FOR JUST £6 Subscribe to Business & Professional Life today CLICK HERE

Worcestershire building relationship with Chinese powerhouses

PUBLISHED: 10:18 30 November 2015 | UPDATED: 10:18 30 November 2015

Twenty-two high ranking Chinese officials got to see World Class Worcestershire at its best

Twenty-two high ranking Chinese officials got to see World Class Worcestershire at its best


Twenty-two high ranking Chinese officials got to see World Class Worcestershire at its best – meeting with Council Chiefs, local business and educational institutions, as well as having the opportunity to take in tourist attractions such as the stunning Stanbrook Abbey, Malvern Hills and the historic Morgan Motors.

World Class Worcestershire shone through as quintessentially English with a heart of innovation and our Chinese guests were impressed with our growth ambitions and opportunities for investment. The delegation were visiting as part of the World Cities programme, which has made funding available to 4 regions of Europe to develop relationships with regions in China. Mercia was successful in its application to work with the regions of Tianjin and Guangzhou in China. These are strong areas for collaboration because of the clear resonance with the history and changes in the manufacturing base in Mercia, with both regions seeking in particular to move from basic manufacturing into high value manufacturing and undergo a technology-led industrial renaissance.

The programme has provided funding for one working meeting for a delegation from Tianjin and Guangzhou to Mercia, one working meeting for a delegation from Mercia to Tianjin and Guangzhou (to take place on 27 April 2015) and one further working meeting in China. The delegates were at County Hall from 2pm for a formal presentation delivered by Leader of the Council Adrian Hardman and Chief Executive Clare Marchant on the cultural and economic advantages of working and living in Worcestershire.

The objectives of the collaboration are:

1. To attract inward investment into Mercia. There are possibilities for inward investment into Mercia’s infrastructure. There have been a number of examples of this in the recent past, particularly within the motor industry.

2. To open up business to business opportunities. Mercia has been developing a relationship with the city region of Tianjin, China for 18 months. To further cement this relationship and build on the business relationships already established with Tianjin the World Cities programme will be used to develop business to business opportunities particularly in the SME and 2nd and 3rd tier companies.

3. To explore research, technology development & innovation opportunities. Mercia has a strong research and development base in both its universities and research organisations, consequently there is an opportunity to develop opportunities with Chinese companies, universities and research organisations.

4. To develop professional training, student exchange, apprenticeships and education (FEI & HEI): Many Mercian Universities have a strong international reputation for recruiting foreign students, delivering degree courses abroad and undertaking international staff exchange programmes. There is also a strength in the delivery of apprenticeships in both the HE and FEI sector. Although many universities are already active in China they are always keen to further develop their links.

5. To strengthen cultural links: Along with business opportunities, cultural exchange between Mercia and Guangzhou and Tianjin should not be ignored. All 3 areas have distinct heritage and cultural offerings which, if shared, could further strengthen ties. For example Mercia has Shakespeare and the Royal Shakespeare Company who have been translating the canon into Mandarin.

6. Civic Cooperation: The World Cities programme will help strengthen civic cooperation between Mercia and Guangzhou and Tianjin allowing for exchange of knowledge and good practices between the political leaders on issues such as sustainable and inclusive urbanisation. The experiences of Mercia in dealing with rapid industrialisation and urbanisation would be invaluable to both Chinese cities.

Clare Marchant, Chief Executive of Worcestershire County Council, said: “The World Cities programme is a fantastic way to ensure Worcestershire continues to flourish economically through encouraging greater links with foreign partners. We are delighted that Mercia’s application to work with the regions of Tianjin and Guangzhou was successful, and believe that our involvement will only enhance Worcestershire’s profile to a global audience.”

Adrian Hardman, Leader of the Council, said: “It was a pleasure to meet the delegation, and I think both parties gained a great deal from the visit. I look forward to our continued partnership, and hope the delegates enjoyed visiting World Class Worcestershire.”

Gary Woodman, Executive Director of Worcestershire Local Enterprise Partnership, said: “The collaboration with Tianjin and Guangzhou presents a huge range of opportunities for Mercia, and for Worcestershire in particular. Worcestershire is the fastest growing county economy in the country, and working with international partners of this calibre will help ensure that we continue to attract varied and high quality investment.”

Pablo Gandara, lead for the European Commission World Cities Programme, said: “The visit to the West Midlands has been well received by the Chinese delegation. They have been able to get a clear picture of the strengths of the region and the opportunities available to them here. I am confident that these opportunities will be developed by both sides and the relationships with Guangzhou and Tianjin will go from strength to strength.”



Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Cotswold Life


“‘Flexitarians’ can do one though, being alleged vegetarians who still can’t resist the sizzling siren song of the bacon sandwich when no-one is looking.” Editor Mike Lowe is attempting to seek reconciliation with those he has annoyed… well, sort of.

Read more
Yesterday, 14:24

Choral carol services and grand instrumental performances, with the backdrop of some of the Cotswolds most picturesque locations, are perfect ways to embrace the festivities. We pick some of the best carol services and concerts to enjoy in the region

Read more
Yesterday, 11:35

“This letting to Oxford nanoSystems is a fantastic example of how we are able to provide first class facilities for growing technology companies at Abingdon Business Park.”

Read more
Yesterday, 11:28

One of the UK’s leading training and education specialists has launched a skills hub in Nuneaton

Read more
Yesterday, 11:19

“The logistics hub is another example of where we have worked in partnership to support skills needs in the area and link our student body with future job opportunities.”

Read more
Yesterday, 11:07

“It was fantastic to see how this project is making a real difference to the lives of young people at risk of social exclusion.”

Read more
Yesterday, 10:57

It has become the 90th store to accept the gift card in Cheltenham

Read more

As well as three days of action-packed racing and tradition, there’s plenty to do away from the course at this year’s November Meeting. Neil Phillips, The Wine Tipster, shares his 14 suggestions on how to make the most of your time at Cheltenham Racecourse

Read more
Wed, 15:59

From festive light switch-ons and Santa’s Grottos, to Victorian Christmas Fayres and late-night shopping, we’ve covered what’s on in and around the Cotswolds this season

Read more
Wed, 15:42

Property prices across Gloucestershire and the Cotswolds have risen steadily over the last few years, reflecting the trend across the country. But which area has shown the most dramatic hike in prices recently, and how does your postcode and house type compare with others in the area? You may be surprised to see the results...

Read more
Wed, 11:43

Wine Wednesday’s with Vintopia of Tetbury.

Read more
Wed, 10:37

Festive a la carte menu launches in Grey’s Brasserie from 26th November.

Read more
Wed, 09:31

Cotswold Life readers enjoy a complimentary glass of wine with our compliments when joining us for our Autumn Feast Lunch Offer.

Read more
Tue, 15:01

Harnessing the power of social media, charity awards and dreaming up new projects - it’s all in a day’s work for Gloucestershire children’s charity Pied Piper and its corporate supporters

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search