6 ISSUES FOR JUST £6 Subscribe to Business & Professional Life today CLICK HERE

Sherbornes joins forces with local companies to raise awareness about Bettridge School

PUBLISHED: 14:39 10 January 2018 | UPDATED: 14:40 10 January 2018

Bettridge School pupils at Gloucester Rugby for the ShShSh Project

Bettridge School pupils at Gloucester Rugby for the ShShSh Project

Archant

Most companies make some noise when it comes to supporting community projects – but not Sherbornes

Most companies make some noise when it comes to supporting community projects – but not Sherbornes.

The Cheltenham law firm has joined forces with PinPoint Media and Gloucestershire Rugby to raise awareness about Bettridge School – a community special school in Cheltenham.

But it’s for a very quiet project – keeping the Kingsholm crowd’s lips’ sealed when a kick is being taken.

After a number of successful fundraising partnerships in 2017, Sherbornes decided to team up with the club – of which it is a sponsor – and school to promote its work.

Bettridge caters for 145 students between the ages of two and 19 who have special educational needs or an Educational Health and Care Plan (ECHP).

Among them is Sam Sherborne, son of Sherbornes’ Director Darren Sherborne.

“Sam has multiple and profound difficulties and, yet he thrives there.” Darren said.

“He loves going to school, and he has, in their care, made giant and unexpected leaps forward in lots of ways. The staff there deserve every little bit of praise and the school deserves to be recognised for what it is, which is a beacon of hope and achievement for families and children who often have too little reason to expect either.”

Sherbornes, a long-standing sponsor of Gloucester Rugby, came up with the idea of freshening up a video played during games which reminds the crowd to be quiet when a kick is taken.

Historically, characters in the film have been cartoons, but now Bettridge pupils have taken on that role.

Sherbornes and PinPointMedia called the scheme “The ShShSh Project”.

Darren said: “We were looking for a way forward with the film, to freshen it up, and on a visit to Bettridge School, and watching the joy and unbridled enthusiasm some of the children there have, it dawned on us that these kids are the perfect figureheads for a campaign to encourage the crowd to respect the players and also, to raise the profile of a fantastic school.”

Headteacher Mandy Roberts is thrilled.

“We are delighted that some of our pupils have been involved in producing a film that will reach so many people,” she said. “With the support of their families and the skilled and dedicated staff at Bettridge, each of our young people can achieve so much. Just like their peers in mainstream schools, our pupils love to share their achievements, especially their love of sport.”

Oliver Bruce, director at PinPointMedia said: “We were very happy to hear how open Sherbornes were to our creative, and sometimes mad, suggestions. Coinciding this project with being able to help raise the awareness of such a superb local school was a highly rewarding experience.”

The film launched on the big screen at Kingsholm on December 16.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Cotswold Life

Fri, 09:54

Celebrating the region’s successes in engineering, manufacturing and innovation, our worthy winners of the fourth annual Cotswold Life EMI Awards were announced at a glittering black-tie ceremony held at Cheltenham Racecourse

Read more
Wed, 16:14

Tracy Spiers takes Emily, daughter number two, who shares her love for anything historical, to this vibrant place and get lost in a heady mix of wild bears, Middle Age punishing devices, timber-framed buildings and live bees

Read more
Wed, 15:29

When Charles Martell became the latest High Sheriff of Gloucestershire, he started discovering things about the county he never knew – not to mention things about himself, too. Katie Jarvis spoke to him about saw pits, walnuts, peaceable towns and pink-headed ducks

Read more
Wed, 15:10

We can’t complain about the glorious summer we’ve enjoyed in this Cotswolds this year, and it’s been especially welcomed at our annual village fairs. Our editor Mike Lowe suggests some light-hearted modifications of our centuries-old tradition...

Read more
Wed, 14:16

“Rosconn is a customer centric business where the needs of the landowner are put first.”

Read more
Wed, 10:21

Did you attend the C2S and SsangYong Launch Event? If so, you could be in our social photos!

Read more
Wed, 09:34

The Gloucestershire-based firm of Business Advisers and Chartered Accountants will share their expertise to help boost companies’ exports

Read more
Wed, 09:21

“Venturefest has been at the heart of our county’s innovation and entre-preneurial community for so long that we have to make sure we keep innovating our-selves to maintain interest and support. I think we achieved that this year in so many ways!”

Read more
Tue, 16:41

The weekend is fast approaching and for those still deciding how to spend their Friday through to Sunday, we pick 5 of the best ways to spend your weekend in the Cotswolds

Read more
Tue, 16:18

The former Royal Mail sorting office in Oxford, renamed OxBox is to be given a new lease of life after being taken over by a rapidly expanding biotech company

Read more
Tue, 16:10

The UK’s growth index is at its highest level since 2005. Lucy Parford uncovers the companies behind the upturn

Read more
Tue, 11:59

The event will take place on Wednesday November 7 2018 at Hatherley Manor Hotel

Read more

Whether you’re thinking of keeping a couple of goats as pets or rearing a small herd for milking or meat production, Lizzie Dyer of Just Kidding can tell you everything you could possibly want to know about these idiosyncratic creatures

Read more
Mon, 16:39

St Mary de Crypt Church and the Old Crypt Schoolroom in Gloucester produced two world famous Christian leaders, schooled ‘Long John Silver’, and is the burial place of ‘Ebenezer Scrooge’

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Latest Competitions & Offers

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search