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Motorists and businesses in Worcestershire now benefit from new £16m Hoobrook Link Road

PUBLISHED: 16:52 20 September 2016

Cllr Ken Pollock opens Hoobrook Link Road

Cllr Ken Pollock opens Hoobrook Link Road


The new link road opened this month along with both Worcester Road and Stourport Road junctions

The new road provides a vital link to the strategic highway network from the A451 Stourport Road through to the A442 Worcester Road. The scheme includes the construction of a bridge across the Staffordshire and Worcestershire Canal and River Stour. The bridge has been designed to be sympathetic to the visual setting of the canal corridor, which is a designated conservation area.

Hoobrook Link Road is situated within the South Kidderminster Enterprise Park, which is one of the County’s four key employment sites also known as ‘game changer sites’. The new road will improve accessibility to this park and the surrounding areas. It will also facilitate the regeneration of the existing Hoobrook Industrial Estate and unlock the development potential of Phase Two of the former British Sugar site.

Cllr Ken Pollock, Worcestershire County Council Cabinet Member for Economy, Skills & Infrastructure, said: “The new link road will reduce existing traffic congestion in the area, which we know is a barrier to economic growth. It will also enhance the economic potential of the wider Wyre Forest area by making it more accessible to existing businesses and more attractive to new employers.”

The £16m scheme has received funding from several sources, including the Department for Transport, the Worcestershire Local Enterprise Partnership through the Worcestershire Growth Deal, the Greater Birmingham and Solihull Local Enterprise Partnership and Worcestershire County Council.

Worcestershire County Council’s Planning and Regulatory Committee approved plans for Phase Two of the Hoobrook Link Road development in February 2014. The scheme was developed in consultation with Wyre Forest District Council and work began in May 2015.

Cllr Marcus Hart, Leader for Wyre Forest District Council, said: “The completion of the link road is great news for the local area and will contribute to the continued regeneration of the Wyre Forest district. The road has also provided access to land which has enabled the construction of the recently opened leisure centre and a number of new homes.”

About the Growth Deal and Worcestershire SEP

Worcestershire has a 10 year Strategic Economic Plan (SEP) which has been formed by working with all partners including local businesses, councils, trade bodies and the voluntary sector

Worcestershire has been allocated £47m in the first round of the Growth Deal during 2014 and £7.2m in the second round in January 2015. The programmes which are funded by the Growth Deal are vital to delivering Worcestershire’s SEP

The SEP and the programmes funded by the Growth Deal enable a number of key improvements to be made across the County that will help Worcestershire to continue to be a world class place for business

Projects will create jobs, leverage private and public sector funding, improve rail and road networks, including Hoobrook Link Road, and Worcestershire’s flooding resilience. The funding will also further develop skills and ensure even greater rollout of Superfast Broadband.


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