6 ISSUES FOR JUST £6 Subscribe to Business & Professional Life today CLICK HERE

Albright IP and Duku help with the launch of dental product line Techsurg

PUBLISHED: 14:29 25 September 2018 | UPDATED: 14:29 25 September 2018

TechSurg

TechSurg

Archant

“With Albright IP and Duku’s help we now have a unique product with multiple applications from tissue boxes to entertainment, delivered in a clean, sleek, more professional way.”

Cheltenham-based Intellectual Property Attorney firm, Albright IP and sister product design company Duku have helped Harley Street Dentist Phillip Davies and Hygienist Laraine Wright to solve an everyday issue, with the launch of a new patented product line called Techsurg.

The product, which hit the markets in early 2018, is designed to give dentists and their patients better access to dental accessories, Phillip Davies explains: “The development of the Techsurg product range originally led from finding a smart and hygienic solution to place much needed tissue boxes within easy reach for the customer. We developed a number of design solutions and prototypes before finalising on a multi-use product, which holds a variety of items attached by a universal strap to the dentist chair.”

With a global market worth $7bn leading dentists invest heavily in the latest equipment presenting their customers with a modern, clean and high-tech surgery to attract and retain customers.

While there is a large product range for high tech chairs, instruments, x ray machines and lighting, there was a clear gap in the market for Techsurg, added Laraine Wright: “We knew that there had to be a better solution to using rubber bands to mount tissue boxes, and while it seems a simple problem to have, the adopted solution of rubber bands was undesirable and a poor reflection of the high-tech standards of modern dentistry. With Albright IP and Duku’s help we now have a unique product with multiple applications from tissue boxes to entertainment, delivered in a clean, sleek, more professional way.”

TechSurgTechSurg

Driven by an ageing population and an increase in cosmetic dentistry the UK dentistry market is very competitive. Last year, consumer spending on dentistry reached around £3.8bn, a growth of 12%. With over 12,000 practices in the UK and a lot of consumer choice, dentist practices not only need to deliver the very best customer experience but ensure that they set themselves apart from the competition.

Alex Lee, Director at Duku commented “Consumers want their dentistry to be delivered in sleek, stylish and hygienic dentist practices. Surgeries need to be practical and enable dentists to offer the best service and customer experience for their clients.

The solution includes a silicon rubber grip designed to fasten around the different diameter poles common to dentist chairs. This was complemented by a patented twist-release bracket to allow easy attachment of different items.

Alex added “Of course, hygiene was a number one priority and our design solution was focused around developing a wipe clean product, using materials that were suitable for washer disinfection.”

Robert Games, Managing Director at Albright IP, responsible for securing the IP commented: “Securing strong IP rights including patents, registered designs and registered trademarks is an incredibly important step when developing a new product. This not only protects it from being copied but instantly builds value in your company which you can leverage for investment.”

“While there are thousands of different straps out there, the Techsurg product has unique protectable features. Not only is it protected in numerous countries across the world, but our client Techsurg will be able to benefit from the Patent Box tax incentive with up to a 50% reduction on corporation tax from sales of the patented product.”

With patent protection, manufacturing and packaging design in place, the product was put into production through Duku’s manufacturing partners. Today the product range is being sold across the leading dentist equipment suppliers.

For more information, visit the Techsurg website.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Cotswold Life visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Cotswold Life staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Cotswold Life account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Cotswold Life

Yesterday, 14:29

“As one of the key regional players in agricultural law, we have seen an increase in demand for our services and Adam’s appointment will enable us to go from strength to strength.”

Read more
Yesterday, 14:07

Nik Venios is the founder of BEAF, an innovation agency which works with some of the biggest global brands; groundbreaking start-ups and established SMEs. Here, he asks companies what’s the difference between a poor problem and a great one - and how that can propel your business into the stratosphere

Read more
Yesterday, 13:53

Alex Caccia was in two minds about setting up Animal Dynamics as a limited company, but a shark attack warning changed all of that. Tanya Gledhill meets a man on a mission to change propulsion, one animal at a time

Read more
Yesterday, 13:51

As a senior professional, who do you learn from? Stewart Barnes, of Quolux, discusses why leadership is vital to business success

Read more
Yesterday, 13:44

When landowners are looking to sell to housing developers, there’s only one firm they trust to do the deal: Rosconn. Tanya Gledhill meets Founder Daniel O’Donnell, the man who puts the plan into planning

Read more
Yesterday, 13:30

Brian B, of the National Cyber Security Centre, discusses the importance of Government and industry working together, to reduce the impact of the cyber threat to the UK - and how accountancy firms can help

Read more
Yesterday, 13:21

Threats come in all shapes and sizes, and entrepreneurs need to be better prepared than ever before, says cyber expert TechOP

Read more
Yesterday, 13:09

Did you attend the Rugby For Heroes Charity Shoot? If so, you could be in our social photos!

Read more
Yesterday, 12:06

Of all the castles in the region, none have seen as much war, romance and royalty as Sudeley over its dramatic 1,000-year history. And with such a colourful and eventful past, it is easy to see why some people believe there could be spirits from bygone eras which still wander the halls and corridors to this day

Read more
Yesterday, 12:06

I send this postcard from Cirencester, complete with the discoveries and viewpoints from four members of my family – both the young and not so young

Read more

Neil and Alison Smith wanted a project, but then their old coach house began to reveal its interesting little glitches

Read more
Yesterday, 11:58

The weekend is fast approaching and for those still deciding how to spend their Friday through to Sunday, we pick 5 of the best ways to spend your weekend in the Cotswolds

Read more
Yesterday, 11:55

After something to entertain the kids during half-term? Or are you counting down the days to enjoy the thrills and spills of Halloween? Here are 20 ways to celebrate the spookiest time of year in the Cotswolds

Read more
Yesterday, 11:51

Following a record year for ‘visitor giving’ donations via local businesses, applications are invited to fund conservation projects

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Latest Competitions & Offers

Topics of Interest

Food and Drink Directory A+ Education

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search