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5 tips to set your business apart

PUBLISHED: 12:24 14 June 2017 | UPDATED: 12:24 14 June 2017

(c) Wavebreak Media Ltd / Thinkstock

(c) Wavebreak Media Ltd / Thinkstock

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Want your business to stand out from competition? You might want to have a look at these suggestions from Buy With Confidence (Trading Standards Approval Scheme)

1. Have a plan

Being organised is the key for success. Set your goals, study your target, research your market, compare yourself to the competitors and write down a plan for the next 12 months. Don’t leave anything to chance: your customers won’t be interested in what you are offering unless you let them know about your exceptional services and products.

2. Become the expert in your field

Another way of putting your brand out there is becoming the expert that has all the answers. This can be achieved with a little bit of work: try to be an information point for customers and local media, participate in your community events and write articles/posts that can show your job and expertise. As soon as you can be seen as an expert in your field, clients will look out for your advice and excellent work.

3. Talk to your audience

It’s not just about advertising and attending business shows, you need to listen to your customers and join the conversation. Nowadays it is easier, as you have fantastic tools such as Facebook or Twitter: social media has opened a door for you to talk to your clients. But don’t just create a FB or Twitter profile and forget about it, work on it, reply to your customers’ comments, create competitions, share your news...be active!

4. Be innovative

From very simple things like confirming appointments via Whatsapp or giving discounts in a very creative way (link to the weather, colours or special days, anything you can think of!), to spectacular open days to let your customers know everything about your business, you can always come up with ideas to make your company different and special: people will remember your brand for these different touches.

5. Add value

Being part of a professional body or a reputable scheme can make your company stand out from the crowd. Look for those which are going to give you more than just a logo (Buy With Confidence –www.buywithconfidence.gov.uk-, for example, is an approval scheme run by Trading Standards and their membership includes tailored business advice) and make sure you choose something that is going to give your business prestige and recognition.

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